創新企劃學院 - 專業企劃力訓練第一品牌(行銷企劃課程/行銷企劃證照/行銷企劃書撰寫/PMP®專案管理師證照) -- CIM英國皇家特許行銷主管專業資格文憑/行銷證照/EMBA/MBA

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英國皇家特許行銷學會(The Chartered Institute of Marketing，簡稱CIM)，是全球歷史最悠久、最具公信力與知名度的行銷專業組織。CIM百年來專注於市場行銷研究，與歐洲60所頂尖大學聯盟，整合產學界專家意見，定義「行銷專業職能標準」，嚴謹發展行銷專業資格文憑考試與專業訓練，不僅是歐盟各國法定專業學歷與國家職業資格證書，同時也是世界級行銷專業人才標準，廣受學者專家、知名企業如BBC、匯豐銀行、希爾頓、IBM、可口可樂、易利信、美體小舖的認可與青睞。

「CIM行銷主管專業資格文憑」是被歐盟國家所公認的專業職業標準，同時也是受到法律保障的正式學歷，並通過我國政府駐英國代表處的學歷驗證。我於1994年成為CIM專業會員，2009年12月正式被選為Fellow of The Chartered Institute of Marketing，CIM資深評議員Fellowship。一旦你成為世界最大最專業行銷學會會員之一, 你是Part of us屬於我們的組織, 你可以與我們會員交換意見及分享經驗, 繼續提昇專業skill及知識，是一種專業地位與榮譽的象徵。

英國皇家特許行銷學會，The Chartered Institute of Marketing（簡稱CIM)，成立於西元1911年，1989年由英國女皇親自授權成為「皇家特許機構」，是全球最權威、歷史最悠久、規模最大的行銷專業組織。所發展的「行銷專業職能標準」與「行銷專業資格文憑」，不僅獲得歐盟各國立法承認，更廣為全球知名企業所採認，是具全球領導地位的國際性行銷專業組織，CIM於澳洲、香港、新加坡、波蘭等9個國家成立CIM分會，是全球行銷專業菁英所組成的國際性專業社群，提供專業交流與人脈社交的國際平台。

本課程根據CIM「行銷主管專業職能標準」制定，提供歐洲正統行銷管理專業訓練，強調「理論與實務並重」，採個案研討課程設計，由顧問級講師教授CIM專業教材，學習完整的行銷管理專業Know-How。全球培訓學員中65%以上為企業派訓，為企業培育無數專業經理人與企業接班人，是全球最熱門的企業人才訓練課程。

通過CIM行銷總監專業資格文憑考試，可直接申請CIM MCIM等級會員，CIM擁有超過來自130個國家，6萬名國際專業會員，並於澳洲、香港、新加坡、波蘭等9個國家成立CIM分會，定期為CIM會員辦理行銷專業研討會與各類Social Events，是全球行銷菁英社交聯誼、建立人脈的國際交流平台。

Recommend 名人推薦

Lord Marshall, Chairman at British Airways

'I think marketing has really come of age with the establishment of Chartered status and I believe it puts marketing on at least a similar level to that of other professions like accountants and surveyors. I think the very good aspect of this is that it should encourage a lot more companies throughout this country to ensure that they have Chartered Marketers representing the company on their Boards of Directors.'

Alan Deller, former MD at Air Miles

I'd like to congratulate everyone involved with the Institute on achieving Chartered Marketer status. I also think perhaps this is the time to reflect on the future and one thing I would suggest is that all marketers really make an attempt to get fully involved and understand their business, whether that's on the shop floor, in the retail shop, or in our case in a call centre.

Simon Eyles, Commercial Manager at Admiral Taverns

This award can potentially benefit everyone working in the marketing profession. For young people in particular, who are either considering marketing as a profession, or who have just begun their career, it provides them with a level of professional status they can aspire to. These days, personal development and professional progression is about much more than studying for exams. Chartered Marketer provides a stamp of approval for all the training and development that young marketers are doing, and is a tangible and worthwhile goal for them to work towards.

Raoul Pinnell, former global vice-president for Shell International Oil Products Retail

Well, I think the impact of Chartered Marketer status on people in the marketing industry will be to kick us up to a whole new level. It's quite profound. It'll benefit individual people in terms of their own career development and in terms of demanding their rightful place in the board room. To get full qualifying details or apply for Chartered Marketer status click here to download the current literature and CPD Record Card.

CIM行銷經理專業資格文憑

Professional Diploma in Marketing

本課程根據「CIM行銷經理專業職能標準」設計而成，透過課程，訓練學員成為一名具有專業能力、優秀的中階行銷經理人。

．進修班：模組/全修訂價為 16,800 / 62,000元

．考試班：模組/全修訂價為 25,000 / 88,000 元

CIM行銷總監專業資格文憑

Chartered Postgraduate Diploma in Marketing

本課程根據「CIM行銷總監專業職能標準」設計而成，透過課程，訓練學員成為一名具有「領導力、決策力、策略力」的高階行銷經理人。

．進修班：將於近期正式開課。

．考試班：將於近期正式開課。

課程諮詢

請洽學習顧問：黃小姐 (02)2702-3003 分機34